Local SEO Services

Be the business people call first, in every town you serve.

When you own the top of the map pack, the calls come to you instead of you chasing them. That means steady work you can plan around, less money spent on ads and a business that grows without depending on referrals. Our local SEO services put you there and show you every call it brings in.

See what is holding your rankings back
Garrett Handley, founder of Spearlance

A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.

Client work

Some of the brands we work with

Bay State Group Builders website on desktop
Bay State Group Builders
Trophy Electric website on desktop
Trophy Electric
Tell My Story website on desktop
Tell My Story
Progressive Pediatric Therapy website on desktop
Progressive Pediatric Therapy
MyHomeVineyard.com website on desktop
MyHomeVineyard.com
Irish Coffee Pub website on desktop
Irish Coffee Pub
Invictus Northwest Group website on desktop
Invictus Northwest Group
EmpireWorks Reconstruction website on desktop
EmpireWorks Reconstruction
Why the phone isn't ringing

The top three spots get the calls. Everyone else waits.

When someone searches for a service near them, Google shows a map with three businesses. Those three get most of the calls. If you are fourth, most people never see you.

  • Your Google Business Profile is incomplete or inconsistent, so Google trusts a competitor's more.
  • Your website has no page for the towns you want, so you only rank where your office is.
  • Your competitors have more recent reviews, and Google notices.
  • Technical problems hold the site back: slow pages, broken links, missing schema.
  • You are paying for ads to cover the gap, and the cost goes up every year.
What changes

What ranking at the top does for your business

  • Calls you don't pay for. Every call from the map pack and organic results costs nothing per click, so your cost per job drops as rankings climb.
  • Work from the towns you choose. Pages and profiles built for the markets you want, not just the one around your office.
  • A business less dependent on referrals and ads. Steady inbound calls make revenue predictable, so you can hire and plan with confidence.
  • Rankings that compound. Unlike ads, the pages and reviews you build keep working month after month.
Trophy Electric website on desktop and mobile
Trophy Electric: location page program in South Florida
morsportsgroup.com/florida
Mor-Sports Group Florida page on desktop
Mor-Sports Group Florida page on a phone
Mor-Sports Group: the Florida hub of its Florida and Alabama location page program.
ppt4kids.com/boca-raton
Progressive Pediatric Therapy Boca Raton clinic page on desktop
Progressive Pediatric Therapy Boca Raton clinic page on a phone
Progressive Pediatric Therapy: a clinic page for Boca Raton, one of its three South Florida locations.
What's included

What our local SEO services include

Google Business Profile setup, cleanup and weekly management

We fix categories, services, hours and photos, then post updates and answer questions every week. The profile is the single biggest factor in map pack rankings.

Location and service pages

A page for every service in every town you want to rank in, each written for that market. This is how you rank beyond your home base.

Web design for location pages

A review process your team will actually use

A short text or email your staff send after each job. More recent reviews lift rankings and win the click.

Consistent business details everywhere

Your name, address and phone match across Google, Apple Maps, Bing, Yelp and the directories that matter in your industry.

Technical SEO and Core Web Vitals

Speed, mobile usability, schema markup, indexing and broken links, fixed and monitored.

AI search tracking

We check whether ChatGPT and Google AI name you for the questions buyers ask.

AI SEO

SEO for multiple locations

Each location gets its own profile, page and tracking, reported side by side.

Multi-location marketing

Monthly reporting on booked work

Calls, forms, rankings and AI visibility, by location, in plain English.

Process

How our local SEO works

Step 1 · Weeks 1 to 2

Audit

We review your site, Google profile, reviews and the three competitors outranking you in each market. You get a written plan with the order we will tackle things. You bring: access to Google Business Profile, Search Console and your website.

Step 2 · Weeks 2 to 6

Fix the foundation

Technical fixes, profile cleanup and consistent business details across directories. These often move map rankings first.

Step 3 · Month 2 onward

Build pages

New service and town pages, built in order of opportunity, highest value markets first. You review each page for accuracy.

Step 4 · Every week

Grow every week

Profile posts, photos, new reviews and content, every week. This is the part most agencies skip.

Step 5 · Every month

Report and adjust monthly

A plain English report on calls, forms, rankings and AI visibility by location, plus what we're doing next month and why.

What to expect: Profile and technical fixes often show up within weeks. New pages usually take three to six months to rank. We report from month one so you can see the trend.

Why Spearlance

SEO measured in booked work, not rankings

01

We report on calls, not just positions

Rankings only matter if they ring the phone. Every report shows the calls and forms each page and location produced, so you can see what your money is doing.

02

We watch every day

Our AI agents check rankings, profiles and leads daily. When something drops, our team finds out why and fixes it, instead of waiting for a quarterly review.

03

Recognized for it

Our local search work was a finalist for Best Local Search Marketing Initiative at the 2026 Search Engine Land Awards.

Who it's for

Is local SEO right for your business?

A good fit if you:

  • Serve customers in specific towns or regions
  • Want more calls without paying more for every click

Probably not a fit if you:

  • Need leads this week. Ads are faster; SEO is what makes you less dependent on them.
  • Sell only online with no service area.
FAQ

Common questions

Local SEO services get your business found in local search results and the Google map pack. The work covers your Google Business Profile, location and service pages, reviews, consistent business details and technical fixes.

Profile and technical fixes often move map rankings within weeks. New location and service pages usually take three to six months to rank.

In organic results, yes, with a strong page for each town. The map pack favors businesses near the searcher, so for towns far from any address, organic pages do the heavy lifting.

Yes. Our office is in Concord, NH, and most of our clients are in other states, from Florida to the Pacific Northwest.

Yes, as a manager. You stay the owner.

Calls, forms, rankings and AI visibility, monthly, broken out by location.

Find out why competitors outrank you

In 30 minutes we look at your site, your Google profile and who outranks you in each market. You leave with the three fixes we would make first, in writing. No pitch deck, no obligation.