Contractor Marketing Agency

A pipeline full enough to pick the jobs you want.

When the right projects come in every month, you stop bidding on everything, keep your crews busy and build a company that runs without you on every estimate. We build the websites, local SEO and AI search that get you there.

Get a free proposal
Garrett Handley, founder of Spearlance

A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.

We look at your site, your Google profile and the three contractors outranking you.

The problem

Why contractor marketing breaks down

  • Feast or famine. Referrals carry you until they don't, and a slow quarter means cutting crews.
  • Lead sites sell the same lead to four contractors. You compete on price for jobs you didn't want.
  • The wrong jobs call. Your site doesn't say what you do best, so you get every small repair request in the county.
  • Big projects take months to close. A homeowner or property manager researches for weeks before calling, and if you are not in the search results or AI answers during that time, you are not on the list.
What changes

Marketing built around the jobs you want more of

  • Pages for your best services and the towns you want to work in, so you rank for the projects you want, not the ones you don't.
  • A Google Business Profile that wins the map pack, with project photos and a review process your crews will actually use.
  • Project galleries and case studies that pre-sell your work before the estimate.
  • AI search visibility, so you get named when someone asks ChatGPT for the best contractor in town.
  • Tracking that ties every call and form to a job type, so you know which work your marketing is actually bringing in.
empireworks.com
EmpireWorks Reconstruction homepage on desktop
EmpireWorks Reconstruction homepage on a phone
EmpireWorks Reconstruction: multifamily and HOA reconstruction.
morsportsgroup.com/florida/orlando/tennis-court-construction
Mor-Sports Group Orlando tennis court construction page on desktop
Mor-Sports Group Orlando tennis court construction page on a phone
Mor-Sports Group: sports court construction pages across Florida and Alabama.
Services

What we build for contractors

Fast sites built to book estimates

Map pack rankings in every town you serve

Show up in ChatGPT and Google AI answers

For contractors with crews in more than one market

Proof

Contractors we grow

"As the Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project with stride and given great recommendations on digital solutions."
Tabor L., Director of Marketing & Business Development, EmpireWorks
EmpireWorks Reconstruction website on desktop and mobile
FAQ

Common questions

A contractor marketing agency brings in project leads through your website, Google Business Profile, local SEO and ads. We focus on the projects you want more of and track which ones the marketing actually produces.

Yes. Our clients include reconstruction companies, sports court builders, ADU builders and concrete contractors.

No. Every lead comes to you through your own website and Google profile, so it is yours alone and you are not competing with four other contractors for it.

Google Business Profile fixes often show up within weeks. New service and town pages usually take three to six months to rank. We report on calls and forms from month one.

Yes. Longer sales cycles need content that answers questions property managers and boards ask during research. EmpireWorks is a good example.

See which contractors are taking your jobs

In 30 minutes we look at your site, your Google profile and the three contractors outranking you. You leave with the three fixes we would make first, in writing.