Burlington's economy thrives on healthcare, education, and tech innovation around the University of Vermont and IBM presence. Local service businesses need websites that compete with established institutions and capture the city's educated, digitally-savvy customer base.
A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.
We work from Google Search Console, Google Analytics, your Google Business Profiles, DataForSEO and your CRM. If we suggest a change, you will see the number behind it.
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Google AnalyticsSearch ConsoleLighthouseOpenAIPerplexityBurlington anchors Vermont's largest metropolitan area with a diverse economy spanning healthcare systems like UVM Medical Center, major employers including GlobalFoundries and Dealer.com, plus a vibrant downtown serving both residents and university students. The city's educated population expects sophisticated digital experiences, making professional web presence essential for local businesses competing in this market. Service businesses from South End contractors to New North End retailers face unique challenges: seasonal tourism fluctuations, competition from established regional players, and the need to appeal to both year-round residents and the constant influx of students and visitors. Generic website templates fail here because they can't adapt to Burlington's specific search patterns, seasonal demands, or the nuanced local market dynamics that separate successful businesses from those that struggle to gain traction.
Burlington's pedestrian-only shopping and dining district in the heart of downtown.
Ground zero for local business visibility — retailers and restaurants here need websites that drive foot traffic and compete with established chains.
Lake Champlain shoreline featuring parks, bike paths, and event venues.
Major draw for tourism and events — hospitality and recreation businesses need websites optimized for seasonal search spikes and booking conversions.
Major educational institution and economic driver with 13,000+ students.
Massive customer base for local services — businesses serving students and faculty need websites that capture this educated, tech-savvy demographic.
Vermont's largest airport serving regional and national routes.
Gateway for business travelers and tourists — service businesses need websites that convert visitors arriving from out of state.
Burlington service businesses often consider Wix or Squarespace to save money, but these DIY platforms are particularly harmful in competitive Vermont markets. They can't optimize for Burlington-specific search patterns, don't understand local customer behavior around university schedules and seasonal demands, and provide no monitoring when your rankings drop to competitors. When your HVAC business suddenly disappears from 'furnace repair Burlington VT' searches during a February cold snap, Wix won't tell you why or fix it. You'll lose emergency service calls to competitors with properly optimized websites while you're troubleshooting DIY platform limitations. Burlington businesses need the continuous optimization our agent system provides — not static DIY sites that slowly lose ground to competitors who invest in professional, data-driven web presence.
Wix and Squarespace templates look identical to your competitors. Zero differentiation.
DIY builders don't understand local search signals. You won't rank for searches in Burlington.
Template bloat tanks your Core Web Vitals. Google penalizes slow sites in rankings.
When something breaks, it's your problem. No developer standing behind the work.
Tell us about your business and what you offer. We build a website designed to show up when people in your area search for your services. Most sites launch within two weeks.
Once your site is live, SpearlanceAI watches how people find you and what they do on your site. When something slips or there's an opportunity, it acts. You don't have to ask.
Every change gets sent to you for approval before it goes live. Approve it, reject it, or ask for tweaks. It's your site, we just make it effortless to improve.
Every week your site gets a little better at bringing in the right people. You get a plain-English summary of what changed and the results it drove. That's it.
Garrett and Spearlance have exceeded my expectations for website development and maintenance. Garrett and the Spearlance team are extremely responsive and efficient. I will continue to work with Spearlance and would recommend them without hesitation.
Garrett and Spearlance Media have done so well for me and my business here in Southern California. I am very much looking forward to the next year utilizing their services. I had no idea how incredibly effective they would be. It has been nothing short of a gift to work with Garrett. I highly recommend all that he and his company have to offer.
Spearlance is a pleasant company to work with! They offer creative and simple solutions to common problems. Through meetings and brainstorming they listen to your ideas and implement them in ways that positively impact your business. Our customer base grew because of Spearlance.
Spearlance is the best agency we've worked with, and it isn't close. Garrett and his team bring a level of quality and attention to detail that's in a different league. They're truly collaborative, they take our ideas and elevate them, and just as often they suggest and build things we hadn't even thought to ask for.
We've been with Garrett and Spearlance for exactly 2 years now and I could not be happier. His redesign of our website and the SEO he provides has helped us immensely. We consistently rank in the top 5 in our market in all industry searches, including ChatGPT. Highly recommend Spearlance Media.
I've worked with Garrett for five years, and his service has been exceptional! — Michael Tougias, NY Times Bestselling Author
Very creative in designs, and attentive to what's needed to improve designs or marketing.
Working with Spearlance has been a game changer for our business. Garrett and his team are nothing short of excellence!
Garrett and his team are very knowledgeable. In developing our new website, improving our SEO and Google standings, and managing our Google Ads, Garrett takes our feedback and runs with them to create a solid marketing strategy that shows results.
Working with Garrett from Spearlance was an incredible experience! His expertise was instrumental in scaling Wishwell and developing a strategic marketing plan. Garrett's ability to understand our needs, tailor a clear strategy, and deliver actionable solutions made a huge difference. Highly recommend!
I met Garrett through his IG ad for Spearlance and I was extremely skeptical. After a lot of back and forth verifying his abilities, I could not be any happier. Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!
Garrett jumped into the middle of a very fast paced new product roll-out. He took existing direction and suggested impactful improvements in marketing and especially website design. The service levels of he and his team are great! — Gary Harpst, Founder, LeadFirst
Spearlance Media has been an instrumental partner for our web design projects. Their ability to problem-solve, be responsive, and combine design elements that enhance visitor engagement and conversions is impressive. Their dedication and support are invaluable. I highly recommend Spearlance Media.
Working with Garrett was always a pleasure. He is a wealth of knowledge and has great insights and feedback. He was always organized, prepared and had a plan.
Very professional! Listens to your needs and delivers. I've worked with Garrett and his communication and feedback has been fantastic, would absolutely recommend!
Great job on our website. We definitely recommend his services.
Great communicator. Flexible, delivers on time, and was quick to let me know if there was ever uncertainty or a problem that we needed to address in a project.
Garrett and Spearlance Media are game changers when it comes to marketing, web development, and project management. Projects are always done with expertise and detail, and he really cares about the final product. I recommend Spearlance Media without hesitation!
I started a new landscaping business and asked Garrett to build me a website. I would give him a 10 out of 10 for the whole experience. He was very professional and even after the website was built he answered any follow up questions I had. I highly recommend Spearlance Media.
Spearlance Media and Garrett Handley have been invaluable partners. Garrett has provided timely feedback and has always delivered ahead of schedule. His designs are cutting edge and have a clean professional look. We look forward to working with him in the future!
It's an absolute pleasure working with Garrett. He is an extremely professional individual with full command of his craft. He created a fully functional first draft of the website within days. We have already retained him for our next project.
Garrett was great to work with. When my earlier web designer left me in the lurch I was desperate for quick and creative assistance. Garrett did all that and more. He is just the kind of partner you need to help your business grow. — Michael Tougias, NY Times Bestselling Author
Working with Spearlance has been a great experience. As Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project in stride and given great recommendations on digital solutions. I look forward to a long working partnership.
Five stars for Spearlance Media! I highly recommend Garrett at Spearlance. When I needed a website for my children's book, he listened carefully, supported my vision, and was extremely patient with my lack of technical knowledge. I am sharing this because I asked many questions about the process. Garrett not only shared his knowledge via Zoom but went one step further by emailing personalized videos to help me understand and navigate the website on my end. Beyond his patience and support, Garrett's technical expertise is unmatched. He designed my website exactly how I envisioned it. He listened to my funky ideas, asked clarifying questions, and crafted a functional, colorful site that appeals to children, families, and educators. That's what I needed, and I'm thrilled with the results. I should also mention that I changed the purpose of my website several times within my first year. Garrett responded to my emails, set up Zoom calls, and repeatedly took my vision and delivered a beautiful site without hesitation. Finally, because he is connected with many individuals and businesses, he has introduced me to others who have similar interests. With this, I firmly believe that his technical expertise, wide-ranging connections, willingness to share knowledge, and ability to listen & relate make him the best option when you are ready to launch your site.
Garrett and his team are phenomenal. Their excellence, responsiveness, and meticulous eye for web-design are unparalleled. I would not think of using anyone else.
I couldn't be happier with the experience of working with Garrett and Spearlance on my Duda website. From the very first conversation, they listened carefully to every idea I brought to the table, and I had a lot of them! No matter how tricky or unconventional a request was, they found a thoughtful way to bring it to life without ever making me feel like I was asking for too much. Communication was excellent throughout the whole process - responsive, clear, and genuinely collaborative. It was obvious they cared about getting the details right, not just checking boxes. Their technical know-how and creative eye came together to solve problems I honestly wasn't sure had a solution. If you're looking for a designer who will actually listen to your vision and help you build something you're proud of, I can't recommend Spearlance enough.
Most Burlington web design agencies operate like traditional vendors — they build your site, maybe do some basic SEO, then largely disappear unless you pay extra for maintenance. They treat web design as a one-time project rather than an ongoing competitive advantage. The result? Burlington service businesses end up with static websites that slowly lose rankings, break on mobile devices, and fail to adapt to changing search patterns or seasonal demand shifts. DIY builders like Wix and Squarespace seem appealing to cost-conscious Vermont businesses, but they're particularly harmful in competitive markets like Burlington. These platforms can't optimize for local search nuances, don't monitor for technical issues that hurt rankings, and leave businesses scrambling when they suddenly disappear from Google results. Burlington businesses using DIY solutions consistently lose ground to competitors with properly optimized, professionally maintained websites that adapt to market changes.
Book a time below and we will look at your site, your Google profile and who outranks you in Burlington. You leave with the three fixes we would make first, in writing.