AI SEO Agency

Be the business AI recommends when your customers ask who to hire.

When ChatGPT or Google names you as the answer, the customer arrives already convinced, and you win the job before a competitor is even considered. Our AI SEO and answer engine optimization work makes you that answer, and shows you month by month how often it happens.

We ask ChatGPT, Gemini and Google AI about your service in your market and show you who they name.

Client work

Some of the brands we work with

Bay State Group Builders website on desktop
Bay State Group Builders
Trophy Electric website on desktop
Trophy Electric
Tell My Story website on desktop
Tell My Story
Progressive Pediatric Therapy website on desktop
Progressive Pediatric Therapy
MyHomeVineyard.com website on desktop
MyHomeVineyard.com
Irish Coffee Pub website on desktop
Irish Coffee Pub
Invictus Northwest Group website on desktop
Invictus Northwest Group
EmpireWorks Reconstruction website on desktop
EmpireWorks Reconstruction
What's changing

Your customers are asking AI before they search

More buyers now ask ChatGPT, Gemini or Google's AI Overview "who is the best roofer near me?" before they ever scroll through search results. The AI gives them two or three names. Those businesses get the call.

  • There's no page two. A search result shows ten links. An AI answer shows a few names, and everyone else is invisible.
  • You can't see it happening. Search Console doesn't report AI answers, so most businesses have no idea whether they are being named.
  • AI repeats what it can verify. If your details are inconsistent, your reviews are thin or your site doesn't answer common questions clearly, AI tools pick someone they can trust.
  • Your competitors may already be the answer. Every month they are named and you are not, they collect the customers who never searched at all.
What changes

What being the AI answer does for your business

  • Customers who arrive ready to buy. A recommendation from AI carries trust. These leads compare less and close faster.
  • A lead source your competitors haven't figured out. Most local businesses aren't measuring AI visibility yet. Moving now means owning the answer before they catch on.
  • Marketing that holds up as search changes. The same work that wins AI answers, clear pages, accurate details and real reviews, also strengthens your Google rankings.
  • A number you can track. You see how often you are named and how that compares to named competitors, every month.
Invictus Northwest Group website on desktop and mobile
Invictus Northwest Group: AI citations tracked against named competitors
empireworks.com
EmpireWorks Reconstruction homepage on desktop
EmpireWorks Reconstruction homepage on a phone
EmpireWorks Reconstruction: AI citations tracked against named competitors.
morsportsgroup.com
Mor-Sports Group homepage on desktop
Mor-Sports Group homepage on a phone
Mor-Sports Group: AI citations tracked against named competitors.
What's included

What AI SEO includes

A fixed set of buyer questions, asked every month

We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, in each market you serve, and log who gets named with dates. That is your baseline and your scorecard.

Answer-ready pages

Plain definitions, clear service descriptions, prices where you can share them and FAQs that answer what buyers ask. AI tools quote pages that answer the question directly.

Consistent business details everywhere AI tools look

Your name, address, phone, services and hours match across your site, Google, Apple Maps, Bing, Yelp and industry directories.

Reviews and mentions that build trust

A steady flow of recent reviews, plus mentions on sites that AI tools treat as trustworthy sources.

Schema that matches the page

Structured data that tells AI tools exactly what your business is, where it works and what it offers.

Tracking by location

For multi-location brands, each location is measured in its own market.

Multi-location marketing

Built on your SEO

AI tools lean on the same signals Google does, so this work strengthens your local rankings too.

Local SEO services
Process

How our AI SEO works

Step 1 · Weeks 1 to 2

Baseline

We agree on the buyer questions that matter, run them across the major AI tools in each market, and record who gets named. You see where you stand against named competitors on day one.

Step 2 · Weeks 2 to 6

Fix the inputs

We clean up your business details, site content, reviews and schema, starting with whatever is keeping you out of answers.

Step 3 · Month 2 onward

Publish answer-ready pages

New and improved pages for the questions you are losing, in order of value.

Step 4 · Every month

Re-run and report monthly

The same questions, the same tools, every month. You get your citation rate, your share of all citations and what moved, by location.

What to expect: AI answers change as the models update, so we measure trends over months, not single answers.

Why Spearlance

Why service businesses trust us with AI search

01

We measure it, not just talk about it

Plenty of agencies now sell "AI SEO." We show you a dated log of every question asked, every tool checked and who was named, so you can see the results for yourself.

02

It's built on the basics that last

There are no tricks that keep working in AI search. We make your business the easiest one to verify and recommend.

03

We already do this for our clients

We track AI citations for EmpireWorks, Mor-Sports Group and Invictus Northwest Group against named competitors.

Who it's for

Is AI SEO right for your business?

A good fit if you:

  • Win jobs where customers research and compare before calling
  • Already have a solid website and Google profile, or are building them with us
  • Want to get ahead of competitors before AI search becomes crowded

Probably not a fit if you:

  • Want a guarantee that ChatGPT will name you. No one can promise that honestly.
FAQ

Common questions

AI SEO is making your business the one AI assistants like ChatGPT, Gemini and Google AI Overviews name when someone asks for a recommendation.

AEO is another name for the same work: structuring your content, listings and reviews so AI tools can verify and quote you.

It builds on it. AI tools favor businesses with clear pages, accurate details, real reviews and mentions on other sites, which is also what Google rewards.

No one can. We measure it monthly with a fixed set of questions and report what moved.

We ask the same buyer questions across ChatGPT, Gemini, Perplexity and Google AI Overviews each month, log who gets named, and track your share of citations against named competitors.

Fixes to business details and content can show up within weeks for some tools. Because AI models update on their own schedules, we judge progress over a few months, not one answer.

They work together. Local SEO wins the map pack and search results; AI SEO makes sure the same strengths show up when customers ask an AI tool instead.

Is AI recommending you or your competitor?

We ask ChatGPT, Gemini and Google AI the questions your customers ask, and show you who they name. Free, and yours to keep.