About Us

We help local businesses get found and get the phone ringing.

Spearlance is a small web design and SEO team out of Concord, NH. We work with contractors, home services, healthcare and businesses with more than one location.

$200M+Annual client revenue
300+Websites built
8xInc. 5000 honors for clients
$250K+Ad spend managed yearly
Garrett Handley

Garrett Handley

Founder

Concord, New Hampshire

Our story

Hey, I'm Garrett.

Quick version of how this started. I built my first website in 2019 for my family's karate school. It was on Duda, and I got hooked pretty much right away.

In 2020, when COVID shut everything down, I was working in higher ed and built an online admissions platform on Duda so colleges could keep recruiting during the lockdown. That was the first time I really saw what a website can do for an organization when it actually matters. In 2021 I started freelancing on the side, and pretty quickly it wasn't on the side anymore.

Most of the people who hired me early on were service businesses. Contractors, remodelers, therapists. People who are really good at what they do and just don't have the time to figure out why their website isn't bringing in calls. That's still who I like working with most.

Over the years we've been fortunate enough to work with some really fast-growing businesses, including clients with 8 Inc. 5000 honors between them, national companies and regional powerhouses. EmpireWorks is up to 11 locations. Invictus Snow Fighters runs three, out of Vancouver, Seattle and Portland. PPT is opening its fourth. Once you have more than one location, your website gets a lot more complicated, because every location needs its own page that can rank, its own Google Business Profile, and none of them can step on each other. That's most of what we do now.

I'll be straight with you on a call. If something doesn't make sense for your business, I'll tell you, even if it means you don't hire us. I'd rather you trust us than sign with us for the wrong reasons. And when you have a question about your site, you'll get a real answer from someone who knows your account.

Milestones

How we got here

  1. 2019

    First Duda site, built for a family karate school.

  2. 2021

    Spearlance starts as a freelance web design business.

  3. 2022

    UpCity Best of New Hampshire.

    UpCity Best of New Hampshire 2022
  4. 2023

    UpCity Local Excellence Award.

    UpCity Local Excellence Award 2023
  5. 2026

    Search Engine Land Awards finalist, Best Local Search Marketing Initiative, for our work with PPT.

Who we work with

Service businesses and multi-location brands

Contractors, home services and healthcare. Some have one location, some have eleven.

What clients say

What clients say after years, not weeks

5.0
26 verified client reviewsRead them all
Ed W. - Perry Construction Management
Verified review

Garrett and Spearlance have exceeded my expectations for website development and maintenance. Garrett and the Spearlance team are extremely responsive and efficient. I will continue to work with Spearlance and would recommend them without hesitation.

Ed W. - Perry Construction Management
Verified review

Garrett and Spearlance Media have done so well for me and my business here in Southern California. I am very much looking forward to the next year utilizing their services. I had no idea how incredibly effective they would be. It has been nothing short of a gift to work with Garrett. I highly recommend all that he and his company have to offer.

Clayton W. - MyHomeVineyard.com
Janelle S. - Game Gen
Verified review

Spearlance is a pleasant company to work with! They offer creative and simple solutions to common problems. Through meetings and brainstorming they listen to your ideas and implement them in ways that positively impact your business. Our customer base grew because of Spearlance.

Janelle S. - Game Gen
Shane M. - Fairs.com
Verified review

Spearlance is the best agency we've worked with, and it isn't close. Garrett and his team bring a level of quality and attention to detail that's in a different league. They're truly collaborative, they take our ideas and elevate them, and just as often they suggest and build things we hadn't even thought to ask for.

Shane M. - Fairs.com
Todd W. - CLE Remodeling Co.
Verified review

We've been with Garrett and Spearlance for exactly 2 years now and I could not be happier. His redesign of our website and the SEO he provides has helped us immensely. We consistently rank in the top 5 in our market in all industry searches, including ChatGPT. Highly recommend Spearlance Media.

Todd W. - CLE Remodeling Co.
Michael T. - NY Times Best Selling Author
Verified review

I've worked with Garrett for five years, and his service has been exceptional! — Michael Tougias, NY Times Bestselling Author

Michael T. - NY Times Best Selling Author
Victor R. - Baystate Group Builders
Verified review

Very creative in designs, and attentive to what's needed to improve designs or marketing.

Victor R. - Baystate Group Builders
Verified review

Working with Spearlance has been a game changer for our business. Garrett and his team are nothing short of excellence!

Nelson V.
Verified review

Garrett and his team are very knowledgeable. In developing our new website, improving our SEO and Google standings, and managing our Google Ads, Garrett takes our feedback and runs with them to create a solid marketing strategy that shows results.

Teresa H. - Progressive Pediatric Therapy
Feb 24, 2025
Verenice H. - WishWell
Verified review

Working with Garrett from Spearlance was an incredible experience! His expertise was instrumental in scaling Wishwell and developing a strategic marketing plan. Garrett's ability to understand our needs, tailor a clear strategy, and deliver actionable solutions made a huge difference. Highly recommend!

Verenice H. - WishWell
Feb 17, 2025
Todd W. - CLE Remodeling Co.
Verified review

I met Garrett through his IG ad for Spearlance and I was extremely skeptical. After a lot of back and forth verifying his abilities, I could not be any happier. Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!

Todd W. - CLE Remodeling Co.
Jan 30, 2025
Gary H. - LeadFirst
Verified review

Garrett jumped into the middle of a very fast paced new product roll-out. He took existing direction and suggested impactful improvements in marketing and especially website design. The service levels of he and his team are great! — Gary Harpst, Founder, LeadFirst

Gary H. - LeadFirst
Jul 27, 2024
Patrick M. - Indispensable Marketing
Verified review

Spearlance Media has been an instrumental partner for our web design projects. Their ability to problem-solve, be responsive, and combine design elements that enhance visitor engagement and conversions is impressive. Their dedication and support are invaluable. I highly recommend Spearlance Media.

Patrick M. - Indispensable Marketing
Jul 17, 2024
Verified review

Working with Garrett was always a pleasure. He is a wealth of knowledge and has great insights and feedback. He was always organized, prepared and had a plan.

Jaclyn L. - Seashore Academy
Jul 17, 2024
Verified review

Very professional! Listens to your needs and delivers. I've worked with Garrett and his communication and feedback has been fantastic, would absolutely recommend!

Jamie J. - Game Gen
Jul 17, 2024
Verified review

Great job on our website. We definitely recommend his services.

American F.
Jeff K. - AssetLab
Verified review

Great communicator. Flexible, delivers on time, and was quick to let me know if there was ever uncertainty or a problem that we needed to address in a project.

Jeff K. - AssetLab
Jun 1, 2023
Zach W. - Zero To Microblading
Verified review

Garrett and Spearlance Media are game changers when it comes to marketing, web development, and project management. Projects are always done with expertise and detail, and he really cares about the final product. I recommend Spearlance Media without hesitation!

Zach W. - Zero To Microblading
Verified review

I started a new landscaping business and asked Garrett to build me a website. I would give him a 10 out of 10 for the whole experience. He was very professional and even after the website was built he answered any follow up questions I had. I highly recommend Spearlance Media.

Joseph K. - Premier Landscaping & Plowing
Feb 23, 2023
Verified review

Spearlance Media and Garrett Handley have been invaluable partners. Garrett has provided timely feedback and has always delivered ahead of schedule. His designs are cutting edge and have a clean professional look. We look forward to working with him in the future!

Paul B. - Baseline Web Design
Feb 21, 2023
Ashish S. - GajRaj Acquisitions
Verified review

It's an absolute pleasure working with Garrett. He is an extremely professional individual with full command of his craft. He created a fully functional first draft of the website within days. We have already retained him for our next project.

Ashish S. - GajRaj Acquisitions
Feb 13, 2023
Michael T. - NY Times Best Selling Author
Verified review

Garrett was great to work with. When my earlier web designer left me in the lurch I was desperate for quick and creative assistance. Garrett did all that and more. He is just the kind of partner you need to help your business grow. — Michael Tougias, NY Times Bestselling Author

Michael T. - NY Times Best Selling Author
Jan 13, 2023
Tabor L. - EmpireWorks Reconstruction
Verified review

Working with Spearlance has been a great experience. As Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project in stride and given great recommendations on digital solutions. I look forward to a long working partnership.

Tabor L. - EmpireWorks Reconstruction
Nov 2, 2022
Verified review

Five stars for Spearlance Media! I highly recommend Garrett at Spearlance. When I needed a website for my children's book, he listened carefully, supported my vision, and was extremely patient with my lack of technical knowledge. I am sharing this because I asked many questions about the process. Garrett not only shared his knowledge via Zoom but went one step further by emailing personalized videos to help me understand and navigate the website on my end. Beyond his patience and support, Garrett's technical expertise is unmatched. He designed my website exactly how I envisioned it. He listened to my funky ideas, asked clarifying questions, and crafted a functional, colorful site that appeals to children, families, and educators. That's what I needed, and I'm thrilled with the results. I should also mention that I changed the purpose of my website several times within my first year. Garrett responded to my emails, set up Zoom calls, and repeatedly took my vision and delivered a beautiful site without hesitation. Finally, because he is connected with many individuals and businesses, he has introduced me to others who have similar interests. With this, I firmly believe that his technical expertise, wide-ranging connections, willingness to share knowledge, and ability to listen & relate make him the best option when you are ready to launch your site.

Deb Prudhomme - Author
July 22, 2026
C.C. Evans-Puglise - Author
Verified review

Garrett and his team are phenomenal. Their excellence, responsiveness, and meticulous eye for web-design are unparalleled. I would not think of using anyone else.

C.C. Evans-Puglise - Author
July 21, 2026
Verified review

I couldn't be happier with the experience of working with Garrett and Spearlance on my Duda website. From the very first conversation, they listened carefully to every idea I brought to the table, and I had a lot of them! No matter how tricky or unconventional a request was, they found a thoughtful way to bring it to life without ever making me feel like I was asking for too much. Communication was excellent throughout the whole process - responsive, clear, and genuinely collaborative. It was obvious they cared about getting the details right, not just checking boxes. Their technical know-how and creative eye came together to solve problems I honestly wasn't sure had a solution. If you're looking for a designer who will actually listen to your vision and help you build something you're proud of, I can't recommend Spearlance enough.

Kateryna Reshetilo - Neologic
July 17, 2026

Our reach

300+ websites built across
the US and Canada.

From local service businesses to national Inc. 5000 brands. Every pin is a business we've helped grow.

ALL LOCATIONS LOADED

One location or twenty, we'd like to see what you're working with.

Book a call and tell me what's going on. If we're not the right fit, I'll tell you that too.