Fractional CMO Services for Service Businesses
A senior marketing leader, plus the team to carry out the plan
For service businesses that have outgrown doing marketing themselves but are not ready for a full-time CMO. You get the strategy, a plan by location and a team that ships the work every week.
A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.
What a fractional CMO from Spearlance covers
Marketing plan and budget by location
Vendor and channel management, including agencies you already use
Website, SEO and ads oversight
Lead tracking and a monthly scorecard
Recruiting marketing that brings in hires from organic search
Rollout planning for new locations
Most fractional CMOs hand you a plan. We hand you a plan and a team.
The usual gap is between the strategy meeting and the work. Ours closes it: the same team that writes the plan builds the pages, runs the campaigns and reports the numbers.
Brands we lead marketing for
"As the Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project with stride and given great recommendations on digital solutions."
Common questions
Get a second opinion on your marketing plan
In 30 minutes we look at your site, your Google profiles and who outranks you in each market. You leave with the three fixes we would make first, in writing. No pitch deck, no obligation.