Who We Are
Spearlance LLC ("Spearlance Media") is a web design and digital marketing agency based in Concord, NH. Our website is https://www.spearlance.com.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.
Information We Collect
Information You Provide
- Contact forms: first name, last name, email address, phone number, website URL, and project description.
- Lead forms: name, email address, and agency information (e.g., Duda white-label inquiry).
- Resource downloads: name and email address to access gated content.
- AI Chat: conversation messages you send through our chat widget. A session ID is stored in your browser's localStorage to maintain conversation continuity.
Information Collected Automatically
- Google Analytics 4: pageviews, events, device and browser information, and anonymized IP address.
- Microsoft Clarity: heatmaps, session recordings, and click tracking to help us understand how visitors interact with our site.
- Cookies: small data files stored on your device. See our Cookie Policy for details.
How We Use Your Information
- Respond to your inquiries and provide requested services.
- Improve our website content, layout, and user experience.
- Analyze site traffic and usage patterns via analytics tools.
- Send follow-up communications related to your inquiry (you may opt out at any time).
- In the future, serve targeted advertising through ad platform pixels (e.g., Meta, Google Ads).
Third-Party Services
We share information with the following third parties to operate our website and services:
| Service | Purpose | Data Shared |
|---|
| Supabase | Database and authentication | Form submissions, chat messages, session data |
| Anthropic (Claude) | AI chat responses | Chat conversation messages |
| Google Analytics | Website analytics | Pageviews, events, device info, anonymized IP |
| Microsoft Clarity | Session recordings and heatmaps | Click tracking, scroll data, session recordings |
| Future ad platforms | Retargeting and conversion tracking | Pixel events, conversion data |
We do not sell your personal information to third parties or data brokers.
Cookies
Our website uses cookies for essential functionality and analytics purposes. For a complete list of cookies we use and how to manage them, please see our Cookie Policy.
Data Retention
- Contact form submissions: retained for the duration of the business relationship and up to 2 years after last contact.
- Chat conversations: retained for up to 1 year to improve our AI assistant.
- Analytics data: retained per the default retention periods of Google Analytics (14 months) and Microsoft Clarity (30 days for session recordings).
- Cookies: vary by type. See our Cookie Policy for durations.
Your Rights
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect about you and how it is used.
- Delete personal information we have collected from you.
- Opt out of the sale or sharing of your personal information. Note: we do not currently sell personal information.
- Non-discrimination for exercising your privacy rights.
European Visitors (GDPR)
If you are located in the European Economic Area, our lawful basis for processing your data is legitimate interest (providing services you request) and, where applicable, consent. You have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate personal data.
- Erase your personal data ("right to be forgotten").
- Restrict processing of your personal data.
- Data portability: receive your data in a structured format.
- Object to processing based on legitimate interest.
How to Exercise Your Rights
To exercise any of the rights described above, contact us at hello@spearlance.com. We will respond to verifiable requests within 30 days (45 days for CCPA requests, with possible extension).
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Your continued use of the website after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, contact us at:
Spearlance LLC
244-246 North Main Street, Suite 101, Concord, NH 03301
Email: hello@spearlance.com
Phone: (603) 821-9533