Portsmouth's thriving downtown and port economy demand websites that work around the clock. We build sites that attract Seacoast customers while you focus on running your business, backed by AI agents that optimize performance 24/7.
Get a free proposal
A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.
Our Work
For Portsmouth companies that aren't falling behind the AI race
Bay State Group Builders
Trophy Electric
Tell My Story
Progressive Pediatric Therapy
MyHomeVineyard.com
Irish Coffee Pub
Invictus Northwest Group
EmpireWorks Reconstruction
Bay State Group Builders
Trophy Electric
Tell My Story
Progressive Pediatric Therapy
MyHomeVineyard.com
Irish Coffee Pub
Invictus Northwest Group
EmpireWorks Reconstruction
Data Sources
Real-time performance data for Portsmouth businesses
We work from Google Search Console, Google Analytics, your Google Business Profiles, DataForSEO and your CRM. If we suggest a change, you will see the number behind it.
Google AnalyticsTraffic, sessions, bounce rate, conversions
Microsoft ClarityHeatmaps, session recordings, rage clicks
LighthousePage speed, accessibility, SEO scores
OpenAIAI content analysis and optimization
PerplexityAI search visibility, brand mentions
RedditBrand sentiment, community discussions
local insight
Portsmouth sits at the heart of New Hampshire's Seacoast region, where historic charm meets modern business innovation. From the bustling Market Square to the expanding corporate campus developments, local businesses compete in markets that span from North Hampton to York Beach and inland to Rochester. The city's strategic location at the mouth of the Piscataqua River has made it a natural hub for maritime industries, defense contractors, and growing tech companies.
This competitive landscape means Portsmouth businesses can't afford websites that sit static. When someone searches for contractors in Kittery Point or restaurants near The Music Hall, your site needs to appear, load fast, and convert visitors into customers. Most local web designers build sites and disappear. We stay connected through AI agents that monitor your rankings, fix technical issues, and continuously optimize performance based on real data from your market.
Local context
What Makes Portsmouth Unique
Market Square
Portsmouth's commercial heart, surrounded by restaurants, shops, and professional services that depend on local foot traffic and online discovery.
Businesses here need websites that capture both tourist searches and local service inquiries year-round.
Portsmouth Naval Shipyard
Major employer spanning Portsmouth and Kittery, supporting thousands of defense contractors and maritime service businesses.
B2B companies serving the shipyard need professional websites that establish credibility with government contracts.
Strawbery Banke Museum
Historic district that draws visitors while housing creative businesses and artisans in the surrounding Puddle Dock area.
Local businesses benefit from tourism traffic but need SEO strategies that capture both visitor and resident searches.
Pease International Airport
Former air base turned thriving business park hosting tech companies, logistics firms, and professional services.
Corporate tenants require sophisticated web presence to compete for regional contracts and talent recruitment.
Portsmouth Harbor
Working waterfront supporting fishing, marine services, and recreational boating industries throughout the Seacoast.
Marine businesses need websites that rank for seasonal searches and establish trust with boat owners across New England.
the real problem
Why DIY Website Builders Don't Work for Portsmouth Businesses
DIY platforms like Wix and Squarespace seem appealing until you realize they can't compete in Portsmouth's established local markets. Your template site won't outrank contractors who've been optimizing for 'Portsmouth roofing' for years, and you'll spend weeks trying to figure out why your restaurant doesn't appear in searches near Market Square. These platforms lack the local SEO capabilities and ongoing optimization that Seacoast businesses need to compete effectively. While you're struggling with technical settings and SEO plugins, your competitors with properly managed sites are capturing the leads you're missing. Portsmouth's business environment demands websites that adapt to seasonal tourism patterns, compete across multiple Seacoast towns, and continuously optimize for changing search behaviors—capabilities that DIY builders simply cannot provide.
Generic templates
Wix and Squarespace templates look identical to your competitors. Zero differentiation.
No local SEO
DIY builders don't understand local search signals. You won't rank for searches in Portsmouth.
Slow load times
Template bloat tanks your Core Web Vitals. Google penalizes slow sites in rankings.
You're on your own
When something breaks, it's your problem. No developer standing behind the work.
How it works
We build your Portsmouth website. AI keeps it growing. You stay in control.
01We Build It For You
Tell us about your business and what you offer. We build a website designed to show up when people in your area search for your services. Most sites launch within two weeks.
Example: a plumbing company's account channel
Live preview
02AI Finds What Needs Fixing
Once your site is live, SpearlanceAI watches how people find you and what they do on your site. When something slips or there's an opportunity, it acts. You don't have to ask.
Example: a plumbing company's account channel
Live preview
03You Stay In Control
Every change gets sent to you for approval before it goes live. Approve it, reject it, or ask for tweaks. It's your site, we just make it effortless to improve.
Example: a plumbing company's account channel
Live preview
04More Leads, Less Effort
Every week your site gets a little better at bringing in the right people. You get a plain-English summary of what changed and the results it drove. That's it.
Garrett and Spearlance have exceeded my expectations for website development and maintenance. Garrett and the Spearlance team are extremely responsive and efficient. I will continue to work with Spearlance and would recommend them without hesitation.
Ed W. - Perry Construction Management
Verified review
Garrett and Spearlance Media have done so well for me and my business here in Southern California. I am very much looking forward to the next year utilizing their services. I had no idea how incredibly effective they would be. It has been nothing short of a gift to work with Garrett. I highly recommend all that he and his company have to offer.
Verified review
Spearlance is a pleasant company to work with! They offer creative and simple solutions to common problems. Through meetings and brainstorming they listen to your ideas and implement them in ways that positively impact your business. Our customer base grew because of Spearlance.
Janelle S. - Game Gen
Verified review
Spearlance is the best agency we've worked with, and it isn't close. Garrett and his team bring a level of quality and attention to detail that's in a different league. They're truly collaborative, they take our ideas and elevate them, and just as often they suggest and build things we hadn't even thought to ask for.
Shane M. - Fairs.com
Verified review
We've been with Garrett and Spearlance for exactly 2 years now and I could not be happier. His redesign of our website and the SEO he provides has helped us immensely. We consistently rank in the top 5 in our market in all industry searches, including ChatGPT. Highly recommend Spearlance Media.
Todd W. - CLE Remodeling Co.
Verified review
I've worked with Garrett for five years, and his service has been exceptional! — Michael Tougias, NY Times Bestselling Author
Michael T. - NY Times Best Selling Author
Verified review
Very creative in designs, and attentive to what's needed to improve designs or marketing.
Victor R. - Baystate Group Builders
Verified review
Working with Spearlance has been a game changer for our business. Garrett and his team are nothing short of excellence!
Verified review
Garrett and his team are very knowledgeable. In developing our new website, improving our SEO and Google standings, and managing our Google Ads, Garrett takes our feedback and runs with them to create a solid marketing strategy that shows results.
Verified review
Garrett and Spearlance have exceeded my expectations for website development and maintenance. Garrett and the Spearlance team are extremely responsive and efficient. I will continue to work with Spearlance and would recommend them without hesitation.
Ed W. - Perry Construction Management
Verified review
Garrett and Spearlance Media have done so well for me and my business here in Southern California. I am very much looking forward to the next year utilizing their services. I had no idea how incredibly effective they would be. It has been nothing short of a gift to work with Garrett. I highly recommend all that he and his company have to offer.
Verified review
Spearlance is a pleasant company to work with! They offer creative and simple solutions to common problems. Through meetings and brainstorming they listen to your ideas and implement them in ways that positively impact your business. Our customer base grew because of Spearlance.
Janelle S. - Game Gen
Verified review
Spearlance is the best agency we've worked with, and it isn't close. Garrett and his team bring a level of quality and attention to detail that's in a different league. They're truly collaborative, they take our ideas and elevate them, and just as often they suggest and build things we hadn't even thought to ask for.
Shane M. - Fairs.com
Verified review
We've been with Garrett and Spearlance for exactly 2 years now and I could not be happier. His redesign of our website and the SEO he provides has helped us immensely. We consistently rank in the top 5 in our market in all industry searches, including ChatGPT. Highly recommend Spearlance Media.
Todd W. - CLE Remodeling Co.
Verified review
I've worked with Garrett for five years, and his service has been exceptional! — Michael Tougias, NY Times Bestselling Author
Michael T. - NY Times Best Selling Author
Verified review
Very creative in designs, and attentive to what's needed to improve designs or marketing.
Victor R. - Baystate Group Builders
Verified review
Working with Spearlance has been a game changer for our business. Garrett and his team are nothing short of excellence!
Verified review
Garrett and his team are very knowledgeable. In developing our new website, improving our SEO and Google standings, and managing our Google Ads, Garrett takes our feedback and runs with them to create a solid marketing strategy that shows results.
Verified review
Working with Garrett from Spearlance was an incredible experience! His expertise was instrumental in scaling Wishwell and developing a strategic marketing plan. Garrett's ability to understand our needs, tailor a clear strategy, and deliver actionable solutions made a huge difference. Highly recommend!
Verenice H. - WishWell
Feb 17, 2025
Verified review
I met Garrett through his IG ad for Spearlance and I was extremely skeptical. After a lot of back and forth verifying his abilities, I could not be any happier. Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!
Todd W. - CLE Remodeling Co.
Jan 30, 2025
Verified review
Garrett jumped into the middle of a very fast paced new product roll-out. He took existing direction and suggested impactful improvements in marketing and especially website design. The service levels of he and his team are great! — Gary Harpst, Founder, LeadFirst
Gary H. - LeadFirst
Jul 27, 2024
Verified review
Spearlance Media has been an instrumental partner for our web design projects. Their ability to problem-solve, be responsive, and combine design elements that enhance visitor engagement and conversions is impressive. Their dedication and support are invaluable. I highly recommend Spearlance Media.
Patrick M. - Indispensable Marketing
Jul 17, 2024
Verified review
Working with Garrett was always a pleasure. He is a wealth of knowledge and has great insights and feedback. He was always organized, prepared and had a plan.
Verified review
Very professional! Listens to your needs and delivers. I've worked with Garrett and his communication and feedback has been fantastic, would absolutely recommend!
Verified review
Great job on our website. We definitely recommend his services.
Verified review
Great communicator. Flexible, delivers on time, and was quick to let me know if there was ever uncertainty or a problem that we needed to address in a project.
Jeff K. - AssetLab
Jun 1, 2023
Verified review
Garrett and Spearlance Media are game changers when it comes to marketing, web development, and project management. Projects are always done with expertise and detail, and he really cares about the final product. I recommend Spearlance Media without hesitation!
Zach W. - Zero To Microblading
Verified review
Working with Garrett from Spearlance was an incredible experience! His expertise was instrumental in scaling Wishwell and developing a strategic marketing plan. Garrett's ability to understand our needs, tailor a clear strategy, and deliver actionable solutions made a huge difference. Highly recommend!
Verenice H. - WishWell
Feb 17, 2025
Verified review
I met Garrett through his IG ad for Spearlance and I was extremely skeptical. After a lot of back and forth verifying his abilities, I could not be any happier. Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!
Todd W. - CLE Remodeling Co.
Jan 30, 2025
Verified review
Garrett jumped into the middle of a very fast paced new product roll-out. He took existing direction and suggested impactful improvements in marketing and especially website design. The service levels of he and his team are great! — Gary Harpst, Founder, LeadFirst
Gary H. - LeadFirst
Jul 27, 2024
Verified review
Spearlance Media has been an instrumental partner for our web design projects. Their ability to problem-solve, be responsive, and combine design elements that enhance visitor engagement and conversions is impressive. Their dedication and support are invaluable. I highly recommend Spearlance Media.
Patrick M. - Indispensable Marketing
Jul 17, 2024
Verified review
Working with Garrett was always a pleasure. He is a wealth of knowledge and has great insights and feedback. He was always organized, prepared and had a plan.
Verified review
Very professional! Listens to your needs and delivers. I've worked with Garrett and his communication and feedback has been fantastic, would absolutely recommend!
Verified review
Great job on our website. We definitely recommend his services.
Verified review
Great communicator. Flexible, delivers on time, and was quick to let me know if there was ever uncertainty or a problem that we needed to address in a project.
Jeff K. - AssetLab
Jun 1, 2023
Verified review
Garrett and Spearlance Media are game changers when it comes to marketing, web development, and project management. Projects are always done with expertise and detail, and he really cares about the final product. I recommend Spearlance Media without hesitation!
Zach W. - Zero To Microblading
Verified review
I started a new landscaping business and asked Garrett to build me a website. I would give him a 10 out of 10 for the whole experience. He was very professional and even after the website was built he answered any follow up questions I had. I highly recommend Spearlance Media.
Verified review
Spearlance Media and Garrett Handley have been invaluable partners. Garrett has provided timely feedback and has always delivered ahead of schedule. His designs are cutting edge and have a clean professional look. We look forward to working with him in the future!
Verified review
It's an absolute pleasure working with Garrett. He is an extremely professional individual with full command of his craft. He created a fully functional first draft of the website within days. We have already retained him for our next project.
Ashish S. - GajRaj Acquisitions
Feb 13, 2023
Verified review
Garrett was great to work with. When my earlier web designer left me in the lurch I was desperate for quick and creative assistance. Garrett did all that and more. He is just the kind of partner you need to help your business grow. — Michael Tougias, NY Times Bestselling Author
Michael T. - NY Times Best Selling Author
Jan 13, 2023
Verified review
Working with Spearlance has been a great experience. As Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project in stride and given great recommendations on digital solutions. I look forward to a long working partnership.
Tabor L. - EmpireWorks Reconstruction
Nov 2, 2022
Verified review
Five stars for Spearlance Media! I highly recommend Garrett at Spearlance. When I needed a website for my children's book, he listened carefully, supported my vision, and was extremely patient with my lack of technical knowledge. I am sharing this because I asked many questions about the process. Garrett not only shared his knowledge via Zoom but went one step further by emailing personalized videos to help me understand and navigate the website on my end. Beyond his patience and support, Garrett's technical expertise is unmatched. He designed my website exactly how I envisioned it. He listened to my funky ideas, asked clarifying questions, and crafted a functional, colorful site that appeals to children, families, and educators. That's what I needed, and I'm thrilled with the results. I should also mention that I changed the purpose of my website several times within my first year. Garrett responded to my emails, set up Zoom calls, and repeatedly took my vision and delivered a beautiful site without hesitation. Finally, because he is connected with many individuals and businesses, he has introduced me to others who have similar interests. With this, I firmly believe that his technical expertise, wide-ranging connections, willingness to share knowledge, and ability to listen & relate make him the best option when you are ready to launch your site.
Verified review
Garrett and his team are phenomenal. Their excellence, responsiveness, and meticulous eye for web-design are unparalleled. I would not think of using anyone else.
C.C. Evans-Puglise - Author
July 21, 2026
Verified review
I couldn't be happier with the experience of working with Garrett and Spearlance on my Duda website. From the very first conversation, they listened carefully to every idea I brought to the table, and I had a lot of them! No matter how tricky or unconventional a request was, they found a thoughtful way to bring it to life without ever making me feel like I was asking for too much. Communication was excellent throughout the whole process - responsive, clear, and genuinely collaborative. It was obvious they cared about getting the details right, not just checking boxes. Their technical know-how and creative eye came together to solve problems I honestly wasn't sure had a solution. If you're looking for a designer who will actually listen to your vision and help you build something you're proud of, I can't recommend Spearlance enough.
Verified review
I started a new landscaping business and asked Garrett to build me a website. I would give him a 10 out of 10 for the whole experience. He was very professional and even after the website was built he answered any follow up questions I had. I highly recommend Spearlance Media.
Verified review
Spearlance Media and Garrett Handley have been invaluable partners. Garrett has provided timely feedback and has always delivered ahead of schedule. His designs are cutting edge and have a clean professional look. We look forward to working with him in the future!
Verified review
It's an absolute pleasure working with Garrett. He is an extremely professional individual with full command of his craft. He created a fully functional first draft of the website within days. We have already retained him for our next project.
Ashish S. - GajRaj Acquisitions
Feb 13, 2023
Verified review
Garrett was great to work with. When my earlier web designer left me in the lurch I was desperate for quick and creative assistance. Garrett did all that and more. He is just the kind of partner you need to help your business grow. — Michael Tougias, NY Times Bestselling Author
Michael T. - NY Times Best Selling Author
Jan 13, 2023
Verified review
Working with Spearlance has been a great experience. As Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project in stride and given great recommendations on digital solutions. I look forward to a long working partnership.
Tabor L. - EmpireWorks Reconstruction
Nov 2, 2022
Verified review
Five stars for Spearlance Media! I highly recommend Garrett at Spearlance. When I needed a website for my children's book, he listened carefully, supported my vision, and was extremely patient with my lack of technical knowledge. I am sharing this because I asked many questions about the process. Garrett not only shared his knowledge via Zoom but went one step further by emailing personalized videos to help me understand and navigate the website on my end. Beyond his patience and support, Garrett's technical expertise is unmatched. He designed my website exactly how I envisioned it. He listened to my funky ideas, asked clarifying questions, and crafted a functional, colorful site that appeals to children, families, and educators. That's what I needed, and I'm thrilled with the results. I should also mention that I changed the purpose of my website several times within my first year. Garrett responded to my emails, set up Zoom calls, and repeatedly took my vision and delivered a beautiful site without hesitation. Finally, because he is connected with many individuals and businesses, he has introduced me to others who have similar interests. With this, I firmly believe that his technical expertise, wide-ranging connections, willingness to share knowledge, and ability to listen & relate make him the best option when you are ready to launch your site.
Verified review
Garrett and his team are phenomenal. Their excellence, responsiveness, and meticulous eye for web-design are unparalleled. I would not think of using anyone else.
C.C. Evans-Puglise - Author
July 21, 2026
Verified review
I couldn't be happier with the experience of working with Garrett and Spearlance on my Duda website. From the very first conversation, they listened carefully to every idea I brought to the table, and I had a lot of them! No matter how tricky or unconventional a request was, they found a thoughtful way to bring it to life without ever making me feel like I was asking for too much. Communication was excellent throughout the whole process - responsive, clear, and genuinely collaborative. It was obvious they cared about getting the details right, not just checking boxes. Their technical know-how and creative eye came together to solve problems I honestly wasn't sure had a solution. If you're looking for a designer who will actually listen to your vision and help you build something you're proud of, I can't recommend Spearlance enough.
local market
The Portsmouth Web Design Landscape
Most Portsmouth web design agencies operate like traditional vendors: they build a site, hand over the keys, and move on to the next project. This approach fails because websites aren't static brochures—they're dynamic marketing tools that need constant optimization. When your HVAC company drops from page one for 'heating repair Portsmouth NH' or your restaurant disappears from local searches during peak summer season, you're left troubleshooting alone or paying hourly for fixes.
DIY website builders promise easy solutions but trap Portsmouth businesses in templates that can't compete locally. A Squarespace site might look decent, but it won't outrank established contractors for 'roofing Portsmouth NH' or help your marina capture searches from boat owners in York Harbor. Meanwhile, your competitors with properly optimized sites are capturing the leads you're missing. The real problem isn't just building a website—it's maintaining competitive performance in Portsmouth's specific market conditions while you focus on running your actual business.
Our Portsmouth Web Design Services
We can build your website from the ground up, ensuring that it stands apart from the rest with unique, brand-specific designs. Our focus on user experience (UX) optimization can ensure that, at every click, your customers get a better impression of your brand. And with mobile-responsive design, we ensure this is true for users of all platforms.
We build online stores that are easy to manage and optimized for sales. Product pages, checkout flows, inventory management, and payment processing, all integrated into a design that matches your brand.
Your team should be able to update your website without calling a developer. We build on platforms like Duda and WordPress so you can edit content, add blog posts, and manage pages on your own.
If your current site looks outdated, loads slowly, or doesn't bring in business, a redesign fixes that. We audit what's wrong, keep what works, and rebuild the rest with modern standards.
Frequently Asked Questions
Absolutely. We serve the entire Seacoast region, including Kittery, Dover, Rochester, Hampton, and Exeter. Our AI agents understand regional search patterns and optimize for customers who search across town boundaries, like 'marine services near Portsmouth' or 'contractors Seacoast NH.'
Traditional designers build sites and move on. We provide ongoing optimization through AI agents that continuously improve performance. While local designers charge hourly for updates and fixes, our integrated system includes design, hosting, SEO, and ongoing management in one monthly service.
Yes. Many Portsmouth businesses serve customers from York to Exeter. We optimize for multi-location searches and create content strategies that capture leads across your entire service area while maintaining strong local presence in Portsmouth.
All changes go through our approval workflow. DevAgent builds modifications in a sandbox environment, you preview the changes, then approve or request revisions. Nothing goes live without your explicit approval, ensuring you maintain control while benefiting from AI optimization.
nearby areas
We Also Serve Areas Near Portsmouth
Looking for web design in a nearby city? We build sites across the entire region.
Book a time below and we will look at your site, your Google profile and who outranks you in Portsmouth. You leave with the three fixes we would make first, in writing.