Home Services Marketing

A full schedule in every season, not just the busy one.

When calls come in steadily all year, you can hire ahead, add trucks and raise your prices without worrying about the slow months. We build the websites, local SEO and AI search that keep your schedule full.

Get a free proposal
Garrett Handley, founder of Spearlance

A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.

We check your map pack ranking in every town you serve.

Search Engine Land Awards 2026 FinalistBest Local Search Marketing Initiative (SEO)
The problem

Why home service marketing stalls

  • Seasonal swings. The phone rings off the hook for three months, then goes quiet, and you pay your techs either way.
  • The map pack decides who gets the call. If you are fourth, most people never see you.
  • Your Google profile only covers one town. The neighboring towns where you want work send their calls to someone else.
  • Shared leads. Paying per lead means competing with three other companies on price for the same homeowner.
What changes

Steady calls from the towns you want

  • A page for every service and every town you serve, so you rank beyond your home base.
  • Google Business Profile management every week, with photos, posts and a steady flow of new reviews.
  • Off-season demand. Pages and content built for the work people book in your slow months.
  • AI search visibility, so ChatGPT names you when someone asks for the best electrician or painter in town.
  • Call tracking by service and town, so you know which jobs your marketing is actually bringing in.
Services

What we build for home service companies

The map pack in every town you serve

Local SEO services

Click-to-call sites built to book jobs

Web design

Get named in AI answers

AI SEO

For companies running more than one shop or territory

Multi-location marketing
Proof

Home service companies we grow

Trophy Electric website homepage
Client

Trophy Electric

+189%organic Google clicks, February to June 2026

Average organic ranking position improved 51% for this Boca Raton electrical contractor.

Invictus Snow Fighters website homepage
Client

Invictus Snow Fighters

+32.1%organic search clicks since launch

Snow removal across Vancouver, Seattle and Portland, measured October 2025 to July 2026.

"Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!"
Todd W., CLE Remodeling Co.
CLE Remodeling Co. website homepage
FAQ

Common questions

Home services marketing gets your company found and called by homeowners in the towns you serve, mainly through your Google Business Profile, local SEO, your website and reviews.

Your Google profile is tied to one address, so we build a page for each town and service you want, and grow reviews that mention those towns. That combination is what lifts rankings beyond your home base.

We work with electricians, painters, remodelers, exterior maintenance companies and auto repair shops, among others. If you serve homeowners or property managers locally, the same system applies.

We set up a simple review request your techs send after each job, by text or email. It takes them about ten seconds.

Yes. We build pages for the work people book in your off season and time content ahead of it, so demand is waiting when the busy season ends.
Keep exploring
Local SEO services Web design for service businesses AI SEO Multi-location SEO Contractor marketing Medical practice marketing

See who is getting the calls in your towns

In 30 minutes we check your map pack ranking in the towns you serve and who sits above you. You leave with the three fixes we would make first, in writing.

Get a Free Proposal →Or send us a message