Web Design for Contractors
A website that keeps your schedule full while you run the business.
Your website should be your best salesperson: working every night and weekend, answering questions, earning trust and booking the next job before a competitor gets the call. We build fast, search-ready sites for contractors and service businesses that turn visitors into booked work, and show you exactly what they bring in.
A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.
Rated 5.0 on Google
Recent websites we've built
Most contractor websites look fine and do nothing
You paid for a site a few years ago. It looks decent. But the phone doesn't ring because of it, and you can't say whether it has ever brought in a single job.
- It doesn't show up. It was built to look good, not to rank, so customers searching for your services in your towns find someone else.
- It doesn't sell. Visitors land, can't tell in five seconds what you do or where you work, and leave.
- It's slow on a phone. Most of your customers find you on their phone, often from a job site or a driveway. A slow site loses them before the page loads.
- It can't tell you anything. No call tracking, no form tracking, no idea which pages or services bring in work.
Every month that continues, the calls go to the contractor whose site does those four things.
What a site built to book work does for your business
- More of the right jobs. Pages for your best services and the towns you want to work in, so you get calls for the work you want more of.
- Less time selling. Project galleries, reviews and clear answers pre-sell your work, so estimates start with a customer who already trusts you.
- Room to grow. Adding a new service, a new town or a new location is a new page, not a new website.
- Decisions based on numbers. You see which pages and services bring in calls, so you know where to put your next marketing dollar.
What every Spearlance website includes
Layouts built around one goal: a call or a form
Every page leads to the next step, with click-to-call on mobile and short forms that don't scare people off.
A page for every service and every town you serve
This is how a contractor ranks beyond their home base. Each page is written for that service in that market, not copied and pasted.
Multi-location marketingSEO structure from day one
Headings, page titles, schema markup and internal links are set up right at launch, so you don't pay to fix them later.
Local SEO servicesBuilt for phones and speed
Designed mobile first and built to pass Google's Core Web Vitals on a phone.
Call and form tracking from launch day
Every call and form is tagged with the page it came from. Forms go straight to your inbox or CRM.
Structure AI assistants can read and quote
Clear service descriptions, FAQs and consistent business details make it easier for ChatGPT and Google AI to recommend you.
AI SEOHosting, backups and monitoring
SSL, automatic backups, uptime alerts and updates are handled. You never log in to fix a broken plugin.
You own it
The site, the domain and every login are yours.
How we build your website
Discovery
A call about your services, your markets, your best customers and the jobs you want more of. We review your current site, Google profile and top competitors. You bring: logins, photos and 60 minutes.
Strategy and sitemap
We map every page the site needs, the keyword each one targets, and the towns and services to cover. You approve the plan before design starts.
Design
Two homepage concepts to choose from, then the full design built from your pick. You give feedback in one round per stage.
Content and build
We write the copy, build every page and set up schema, tracking and forms. You review the copy for accuracy.
Test and launch
We test on phones, tablets and desktops, check speed, set up redirects from your old site so you keep your rankings, and go live with tracking running.
After launch
We monitor speed, uptime and leads. Most clients add ongoing SEO so the site keeps climbing.
Why contractors build with us
Built by an SEO team, not just designers
Most web designers hand you a pretty site and leave rankings to someone else. Every site we build is planned around what your customers search, because the same team runs your SEO.
Watched after launch
Our AI agents check your site's speed, rankings and leads every day. When something slips, our team catches it, builds the fix and sends it to you to approve.
Websites we've built for service brands
Invictus Northwest Group
Commercial exterior maintenance, three Pacific Northwest locations.
Trophy Electric
Electrical contractor in Boca Raton, FL, with a location page program.
"Garrett is able to take our feedback and ideas and run with them to create a solid marketing strategy that shows results! He isn't afraid to adjust approaches if a strategy isn't proving effective."
Is a Spearlance website right for you?
A good fit if you:
- Run a contractor or service business with steady work and want more of the right jobs
- Serve several towns or run more than one location
- Want a site that keeps improving, not one you forget about after launch
Probably not a fit if you:
- Need a one-page site live next week on a $500 budget. We'll point you to a better option.
- Want to edit the site yourself every day and don't want ongoing support.
Where we build websites
Our office is in Concord, NH. We build for service businesses in these markets and more.
Common questions
Let's plan your new site
In 30 minutes we look at your current site, your Google profile and who outranks you. You leave with the three fixes we would make first, in writing. No pitch deck, no obligation.